How Two Workshops Brought in $9,725 (and What I’d Do Differently Next Time)

The real numbers, the behind-the-scenes promo strategy, and why mind mapping my TPT product lines was the secret to pulling off two workshops that worked

Here’s a confession: I never thought I’d be “the workshop person.”

I pictured those as something only mega-polished business coaches did…

The kind with studio lighting, perfect hair, and a whiteboard that magically stays clean.

Meanwhile, I’m over here teaching full-time, clutching my Hydro Flask like it’s a life preserver, and tripping over my own ring light cord.

But last school year, I looked at my TPT product line and realized… this thing has more legs than a centipede.

I could sell the resources, sure — but what if I taught teachers how to actually use them?

What if the products became the appetizer, and the workshop was the main course?

So I did it. Twice.

And here’s the part where my jaw still drops a little: teaching those two workshops brought in $9,725. From two hours of teaching.

On a Wednesday night. In pajama pants.

(Though let’s be clear: those two hours were backed by several weeks of me working like a caffeinated squirrel, clicking between Canva, Kajabi, and Google Docs until my tabs looked like a bad game of Tetris.)

Now, I could leave it there — “Teacher makes $9,725, rides off into the sunset” — but that wouldn’t be the full story.

Because the workshops weren’t just about the Zoom call itself. They became a way to:

• Sell my TPT resources in a new way (without feeling spammy).

• Grow my email list by over 600 subscribers in about a month and a half.

• Test the kind of upsell strategies I used to swear only “real businesses” were allowed to do.

And if you’re wondering, “Okay, but how did you actually get people into the workshop in the first place?”

Here’s the unglamorous truth: I posted. A lot.

We’re talking 1–3 Reels and TikToks a day, cross-posted to YouTube Shorts, all pointing people back to my workshop waitlist.

No magic viral moment.

Just consistency, like a teacher grading one essay after another and praying the red pen doesn’t run out of ink.

But the real kicker? The afterparty.

Because once the workshop ended, that’s when the add-ons, upsells, and checkout strategies came into play — and honestly, that’s where things got fun.

And slightly terrifying.

👉 Which is exactly where I’m pulling back the curtain for paying subscribers: screenshots, numbers, what worked, what didn’t, and how I’d scale it next time.